Discipline · Standards · Mindset

The 3 Key Factors that you’ve been missing in your life to finally get that life that you’ve been missing!

Change happens when the pain of staying the same becomes greater than the pain of change
— Tony Robbins
Silhouette of a person holding a chain against a backdrop of lightning and dark stormy sky, with the text 'DSM FACTOR' in large letters.

You’ve tried.


You’ve set goals, made plans, joined gyms, downloaded apps, read the books, and told yourself — this time, it’s gonna be different.
But somehow… life always finds a way to get in the way, doesn’t it?

Stress, exhaustion, fear, doubt, and those old habits — they creep back in.
And before you know it, you’re right back where you started.
Frustrated. Disappointed.
Wondering why real change — lasting change — always seems just out of reach.

Here’s the thing: it’s not that you don’t know what to do.
You already know how to eat better, move more, make better choices, chase your goals, and build a better life.
But knowing what to do… and actually doing it consistently?
That’s a completely different story.

Because the truth is — the problem isn’t lack of knowledge, and it’s not lack of desire.
The problem is the cycle.
That same old pattern driven by short-term motivation, low personal standards, and a lack of daily discipline that quietly sabotages your progress from the inside out.

And it doesn’t just keep you from getting in shape — it keeps you from building the life you’ve been dreaming about.
Your goals, your purpose, your potential — all trapped behind that same invisible wall.

A middle-aged man with a bald head, gray beard, wearing a navy blue blazer and black shirt, smiling slightly, against a dark background.

I’m C.E. Shuffler — Life Coach, Public Speaker, and Creator of The DSM Factor.
I help people rebuild their lives from the inside out — with a focus on Discipline, Standards, and Mindset so that the change you want will become the change that lasts!

Book a FREE Call

So how do you break that cycle?


How do you stop starting over, and actually build the kind of life — the kind of results — that last?

That’s where the DSM Factor comes in.

See, the DSM Factor isn’t just another program, and it’s not about diets, gym plans, or quick fixes.
It’s about changing you — from the inside out.
Because once you change, everything else follows.

DSM stands for Discipline, Standards, and Mindset — and these three things are the foundation for lasting transformation in any area of life.
Your health.
Your career.
Your relationships.
Your goals.
Your dreams.

When you shift your mindset, you start seeing possibilities instead of obstacles.
When you raise your standards, you stop settling for “good enough” and start expecting more from yourself and your life.
And when you build discipline, you stop relying on motivation — and start doing what needs to be done, even on the days you don’t feel like it.

That’s the DSM Factor.
It’s the difference between wishing for change and becoming the kind of person who creates it — every single day.

Because real transformation doesn’t happen when life finally gets easier…
It happens when you get stronger.

Exclusive Services

Book cover titled 'The DSM Factor' with the subtitle 'How to Stop Screwing Around and Finally Take Control of Your Life' by Cliff Shuffler, featuring a cracked background with a silhouette of a person raising a fist.

DSM FREE Ebook

Stop Spinning Your Wheels. Start Taking Control.


Discover The DSM Factor — a blunt, practical guide to breaking the start–quit cycle and finally achieving real results.

The step-by-step system to stop procrastinating and self-sabotaging

How to create unstoppable momentum with small daily wins

Learn more
Close-up of a water droplet creating ripples on the surface of a body of water.

1:1 Life Coaching

The DSM Factor Life Coaching
DSM Factor Life Coaching is designed to help you become the person who no longer falls back into old patterns.


By reshaping your mindset, raising the standards you live by, and developing daily discipline, you gain the tools to stop making choices that hold you back and start creating the life, health, confidence, and future you know you’re capable of.

Learn more
Wooden desk with a laptop, a cup of coffee, a notepad with handwritten notes, a pen, and a smartphone outside near a window with natural light.

DSM Factor Classes

The DSM Factor: Learn It Backwards. Live It Forward.


The DSM Factor was born out of my own frustration with traditional self-help advice that never stuck.
I discovered that long-term transformation comes from three elements — learned backwards, but lived forward:

  • Mindset – Learn to rewire how you see yourself and the world.

  • Standards – Raise what you’re willing to accept in your life.

  • Discipline – Do what needs to be done, even when you don’t feel like it.

Learn more

Schedule today

Stop waiting for the perfect moment. Start creating the version of you that refuses to quit!

Sign up for a FREE 30 min call with me - no commitment, no obligation, and absolutely no hard sell! If after the call you want to work with me, GREAT! If not….that is completely fine too! This is for you, and this is about YOU!

Follow us on social

Contact Us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!