About Me

A man with a bald head and beard, wearing a black shirt with red small embroidered logo, standing with arms crossed in front of a rustic wooden door, with dark vignette effect around the edges.
Book A FREE Call
Black and white image with a quote by Jim Rohn that reads, 'We must all suffer one of two things: the pain of discipline or the pain of regret,' overlaid on a cloudy sky and a plant

From Rock Bottom to Reinvention

In December of 2022, I was about to turn 50—overweight, out of shape, vaping, eating like crap, doing zero exercise, and watching my cholesterol and blood sugar skyrocket. I’d officially crossed from pre-diabetic into full Type 2 Diabetes.

And every single day, I was beating myself up for the choices I kept making… while doing absolutely nothing to change them.

I didn’t like the man I saw in the mirror.
I knew who I could become, and I thought about that person constantly—
but thinking about change and actually changing are two very different things.

“Change happens when the pain of change becomes greater than the pain of staying the same.”
—Tony Robbins

My pain had finally become greater.

The Turning Point

I hated who I had become, and I refused to keep settling for comfortable mediocrity.
So I started making changes—not in everything at once, not in some “perfect” plan…
but in myself.

I didn’t chase gurus.
I didn’t jump on fad diets.
I didn’t try to change my whole life overnight.

I focused on the only thing that truly creates lasting transformation:
ME.

The Results

Fast forward to today:

  • Lost over 25 lbs and kept it off

  • In the best shape of my life in my early 50s

  • Quit vaping and smoking for good

  • Cut my cholesterol in half

  • Reversed my Type 2 Diabetes

  • Zero prescription medications

  • Completely changed how I eat, think, and live

  • Stayed consistent in the gym for years

  • Became the man I always knew I could become—and actually love the man I see today

The Question That Changed Everything

Two years into my journey, once things finally clicked after decades of trying and failing, I asked myself:

“HOW? Why did it work this time?”

And like most things in life, the answer was simple… but not easy.

I stopped focusing on the tools.
I stopped trying to change everything overnight.
I stopped looking for a magic fix.

Instead, I focused on who I was,
how I thought,
and what I no longer accepted from myself.

The Birth of The DSM Factor

From that realization, the DSM Factor was born.

A framework built on:

Mindset

Shifting how you think, how you see yourself, and how you interpret the choices you make.

Standards

Raising the bar on what you expect from yourself and what you refuse to tolerate.

Discipline

Taking consistent action—even on the days you don’t feel like it.

Not for 30 days.
Not as a challenge.
Not as a quick fix.

But as a lifestyle.

The DSM Factor is how I rebuilt my health, my confidence, my life, and my identity—and it’s how I now help others do the same.

Why I Coach

Because I know what it feels like to be stuck—
to know you’re capable of more,
to want more,
and still find yourself repeating the same patterns.

I lived that life for far too long.
And I got out of it by changing from the inside out.

My mission is simple:
help you become the person you know you’re capable of being—
without the bullshit, without the hype, and without the empty promises.

Just real, honest, lasting change.

Start Your Change NOW

Contact us

Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!